3 Great checklists that drive the customer experience
There is a lot of talk about customer experience, but how do you gauge if your organizational commitment to this key business element is robust enough or losing focus? It’s difficult to implement...
View ArticleBack to basics: building a successful social media strategy
Every once in a while it’s worth stepping back and re-connecting with first principles. We’ve been blogging about different social media tactics, but what about the strategic framework that contains...
View ArticleGetting there, staying there: a look at social media strategy
I don’t believe in one-off online marketing drives, unless they’re a prelude to a long-term engagement. Social media marketing isn’t just a tactic, a special effect to be used at will. It is an entire...
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